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Videos

Moving power, not stopping power

This presentation describes how the research industry can use Virtual Reality (VR) simulations to predict and produce the effectiveness of shopper marketing activations. We propose a VR pre-testing programme for companies keen to understand and hone...

Catalogue: Congress 2017: Visionary
Authors: Orlando Wood, Alex Hunt, Tom Ewing
Company: System1 Research Ltd
November 27, 2017
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Citation

Wood, Hunt and Ewing (2017a, November 27). Moving power, not stopping power. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/moving-power-not-stopping-power-9191


Videos

Inside out

Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!

Catalogue: Congress 2017: Visionary
Author: Kristin Hickey
November 27, 2017
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Citation

Hickey, K. (2017a, November 27). Inside out. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/inside-out-9187


Videos

Everyone searches!

There are 5.2bn searches on the internet every day! Discover a new big data insight approach, showing the strength of consumer connections across infinite topics.

Catalogue: Congress 2017: Visionary
Authors: Mathieu Trepanier, Jean-Philippe Lebudel
November 27, 2017
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Citation

Trepanier and Lebudel (2017a, November 27). Everyone searches!. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/everyone-searches--9181


Videos

Faster. Smarter. Better? The future of data viz and fact based decision making

The Market Research industry has always been impacted by technology trends, which effects how data has been processed and how insights have been communicated. Recently, some new trends have emerged, and they are going have an enormous influence on...

Catalogue: Congress 2017: Visionary
Author: Alexander Skorka
November 27, 2017
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Citation

Skorka, A. (2017a, November 27). Faster. Smarter. Better? The future of data viz and fact based decision making. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/faster-smarter-better-the-future-of-data-viz-and-fact-based-decision-making


Videos

2027, make your dream come true

90% of the core activities of market research will be automated. Design, Interpretation, Guidance and Trust will typify the Market Research Profession. This provocative session is highly relevant for researchers hoping to be successful in 2027.

Catalogue: Congress 2017: Visionary
Authors: Dirk Huisman, Joris Huisman
Company: SKIM
November 27, 2017
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Citation

Huisman and Huisman (2017a, November 27). 2027, make your dream come true. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/2027-make-your-dream-come-true-9172


Videos
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Citation

Buder, F. (2017a, November 10). Market research from a client perspective. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/market-research-from-a-client-perspective


Videos

Re-imagining the client-side

The research industry and bodies like ESOMAR are at a critical junction in their history. As it stands today, the research industry remains grounded in largely unchallenged late-twentieth-century assumptions. There are significant shifts in client...

Catalogue: Congress 2017: Visionary
Author: Andrew Geoghegan
Company: Diageo
September 4, 2017
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Citation

Geoghegan, A. (2017a, September 04). Re-imagining the client-side. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/re-imagining-the-client-side-10995


Videos

Opening ESOMAR Latin America Event 2014 (Spanish)

How can market research contribute to continue the region’s accelerate growth? And what is the role of the researcher in this newly defined business landscape?

Catalogue: Latin America 2014: Accelerating Growth
Authors: Juan Carlos Tejada, Susana Marquis
June 15, 2017
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Citation

Tejada and Marquis (2017a, June 15). Opening ESOMAR Latin America Event 2014 (Spanish). ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/opening-esomar-latin-america-event-2014-spanish-


Videos

Unspoken: Swipe right, swipe left (Spanish)

Mobile devices are everywhere, and changing everything. Nowadays, people simply swipe or tap their screen to share their opinions with the world. Decisions are influenced by feelings, moods and our memory. As a research industry we have to adjust to...

Catalogue: Latin America 2017: #IN
Authors: Juan Andres Tello, Andrés Moreno
Company: SKIM
April 5, 2017
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Citation

Tello and Moreno (2017a, April 05). Unspoken: Swipe right, swipe left (Spanish). ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/unspoken-swipe-right-swipe-left-spanish-